India First Edition

HP Snapfish announces strategic alliance with Indiaplaza.in

 to launch co-branded Photo Center
- Further strengthens leadership as country’s largest online photo service
INDIA, August 20, 2008 – HP Snapfish (www.snapfish.in) – world’s leading consumer online photo service – today announced a strategic alliance with Indiaplaza.in to fuel its vision of creating an all-digital photography landscape in India. Currently, Snapfish has the largest array of products in the online photo finishing space in India. This alliance facilitates the launch of a co-branded Photo Center, enabling over one-million existing customers of Indiaplaza.in to print, share and store unlimited number of photographs. Customers can also choose from an extensive range of personalized products by HP Snapfish.
Mr. Ben Nelson, General Manager, Snapfish, Hewlett Packard, said, “HP Snapfish, with a presence in 21 countries and an existing global customer base of 50 million, is targeting the Indian market as one of the key growth drivers. Coming close on the heels of the customer acquisition of MeraSnap by HP Snapfish earlier this year, the HP Snapfish-Indiaplaza tie-up will further grow our market leadership in India”. 
According to a recent Nielsen Global Online Survey on Internet shopping habits, 78 percent of the Indian respondents accessing internet, have used Internet to make a purchase and close to 55% respondents have made at least one online purchase in the past one month.
“The online shopping phenomenon is poised to pick up strongly in India, underpinned by the growing internet penetration, rising spending power, busy lifestyles and the enormity of options available. This tie-up will enable many new customers from the Indiaplaza.in fold to enjoy a world-class online photo service and a unique shopping experience at HP Snapfish, allowing them to create and buy personalized products instantly.” remarked Mr Bala Parthasarthy, Managing Director, Asia Pacific and Latin America, Snapfish, Hewlett Packard.