India First Edition

Philips unveils Arcitec, new electric shaver

India, August 26 2008: Ever experienced irritation on your neck when you wear a tie after a fresh shave? Or worse, on that perfect night out how embarrassed you feel with a patchy shave job on your neck? These are just some of the common shaving problems men face quite often. Now the closest shave is possible with the launch of the new Philips Arcitec – the first ever electric shaver to feature a unique flex and pivot action, ensuring you achieve a meticulous shave on the neck, the chin and the face.

Arcitec is an ultra slim, rechargeable electric shaver with three independently flexing heads in a shaving unit that flex, pivot and swivel with a full range of motion. This unique combination ensures the heads are free to maintain maximum skin contact even in curved areas, tracing the contours of the neck and chin.

Elaborating on the new Philips Arcitec RQ 1050/17, Mr. S. Nagarajan, Vice President – Consumer Lifestyle, Philips Electronic India Ltd said, “Philips has always stayed ahead of the curve with timely introduction of meaningful innovations. Our consumer insight survey highlighted how men struggle to get clean, close shaves on their face and neck. Philips Arcitec with Flex & Pivot Action is another example of our customer centric innovation that brings cutting-edge technology and ergonomic design to complement the progressive lifestyle of today’s modern man, who seeks performance, precision, style and convenience.”