India First Edition

Ganpati Bappa Moraya now on Mobile, What an Idea!!

MUMBAI, September 2, 2008:  Continuing with the celebrations of its largest ever city launch in Mumbai, IDEA Cellular today announced that its customers nationwide would be able to pay their respects to Lord Ganesha at Mumbai’s Siddhivinayak Temple through video streaming feeds on their handsets. The service will commence on Wednesday, September 3rd on the auspicious occasion of Ganesh Chathurthi. The live streaming of the Siddivinayak Temple feeds on IDEA TV mobile service will be available to its valued prepaid and post-paid customers across India. With this, IDEA becomes one of the first GSM operators to introduce this service on its Mobile TV in 2-2.5 G environment. IDEA subscribers across India can now offer Darshan and prayers to Lord Ganesha.

The need for remaining abreast with the latest happenings and at the same time remaining entertained has been increasing in leaps and bounds for the people of Mumbai who are always on the move. IDEA’s Mobile TV service which uses Progressive Download is all set to take care of the rising needs of the highly mobile customers at large. Running on a very intuitive technology, Progressive Download has a definite edge minimizing the waiting period of subscribers to view the download.

Interested subscribers with a GPRS handset can avail Live Siddivinayak video Darshan feeds by sending a SMS via IDEATV to 55456 and downloading the Video service application Idea TV. The IDEA Wap portal – Ideafresh accessible at wap.ideafresh.com on an Idea GPRS phone, will also offer a variety of Ganesha special media and content including logos, animation, wallpapers, themes and greeting messages.

The Siddivinayak Darshan Video Feed is available in two subscription options – daily and monthly, including preview option that provides free access to the service for a day. Data browsing charges do not apply, only subscription charges apply. Further details can be availed by calling IDEA customer care at the respective circles.

Speaking on the launch, IDEA Cellular Limited, Chief Marketing Officer, Mr Pradeep Shrivastava said, “IDEA is known to offer innovative products and services to our customers. IDEA’s slew of specially created Ganesha VAS offerings will undoubtedly add to the festive fervor and promises to offer unmatched mobile experience to our customers during this festive season. The festive season is a good time for us to participate and extend support to our customers, to make this occasion special for one and all”.