India First Edition

Kodak second largest company in Digital cameras sales in India C140 highest selling camera

Hyderabad, January 6: Photography materials maker Kodak has now become a second largest player in Digital cameras category in India replacing Canon, as per the latest IDC report. Kodak is a market leader in retail photo printing, kiosks, films and motion picture films segments.
The IDC report pegs Kodak’s market share at 21.6 % in Q3, 2009 in the digital camera category, followed by Canon at 14.6%. Further the ORG – GFK retail audit report has placed Kodak’s C140 as India’s highest selling digital camera model since June 2009.

As per the IDC report, Kodak has clocked the growth rate of 48% by volume.  As per the report in Q3, 2009, the Digital Cameras price segment “below Rs. 10,000/- “contributes 71% to the entire digital cameras market in India, with Kodak at 29% market share being the clear market leader in this segment, followed by Samsung at 15%.

Kodak will now be focusing on launching India specific cameras and other products and are in the midst of conducting extensive market research for the same The Company will invest in communications and increasing brand presence in this category.